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View Singulate in the HubSpot App Marketplace
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Singulate seamlessly integrates with HubSpot to supercharge your email marketing and marketing automation.
Using Singulate with HubSpot, you’re adding a full-time marketing ops manager to your team and turning 40 hours of content and ops work into 4.
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All your data stays in HubSpot for tracking, analytics, and reporting.
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| Using just HubSpot | Using HubSpot and Singulate together | |
|---|---|---|
| Average time to create personalization strategy and execute deeply segmented automations** | 40 hours | 4 hours |
| Personalization | Static, token-based personalization. Uses traditional “Merge tags” approach. | Generative, prompt-based personalization. Fluidly weave multiple data points together in natural, organic copywriting that doesn’t sound AI-generated using Singulated Snippets. |
| Dynamic content | Manually setting up smart modules and smart rules. | AI creates segments on the fly with verification and examples using Branched Content. |
| Segmentation | Manually creating separate lists based on contact data. |
Each segment requires building a new list . | Create instant, unlimited branched audiences and content for any part of your email (e.g., CTAs, content blocks).
Build segments in seconds and view percentages and list insights. Singulate remembers segments and prompts for easy reusability. | | Personalization strategy | Audience data is siloed away from writing process | Data is built right into the editor. Know data coverage percentage. View cohort and persona percentage. See example profiles. | | Data cleaning | Limited, manual, time-consuming workflow process | In-editor Wow Tags transform data on the fly into smooth copywriting-ready content. | | 1:1 content personalization at scale | Unavailable | Summarize content to be uniquely relevant for individuals at scale (i.e., takeaways, highlights, examples, recommendations) | | Stacking AI features | Unavailable | Add Singulated Snippets onto Branched Content to target individuals within a segment and personalize content for them at scale… for any module of a template. | | Fine-tuning models | Unavailable | Singulate’s Fine Tune process removes the risk of hallucinations. | | Verification of AI content | Unavailable | Unlimited Previewing to verify and authenticate model outputs | | Average CTR* | 2-3% | 5-10% | | Average response rate | 1-5% | 4-15% |
*Based on A/B tests with over 50k emails.
**Automations available on HubSpot Professional Plan on HubSpot Enterprise Plan.
Singulate templates can be delivered as a Marketing email or Automation email in HubSpot. You can send a Singulate campaign as a one-off send through HubSpot or as an automated template attached to Workflows.
Use Singulate to create hyper-targeted and deeply personalized emails to grow your lifecycle marketing engine inside HubSpot: